Content Restructure
Restructured website design and UX during a content migration to clarify the institution’s purpose, and strengthen admission and recruitment initiatives.
- Created a new sitemap to ground the fast-growing organization with a logical page hierarchy and navigational system to simplify how users find and engage with information.
- Revised, consolidated and removed page content to streamline messaging, and establish content pillars to reflect prevalent efforts and achievements.
- Designed individual pages with copy, images, and other aesthetic elements to build a compelling, user-friendly experience, and trained VBI team on how to manage site updates.
