Copywriting
Wrote web copy accentuating the beauty of letterpress to promote a sale of wedding invitations using the technique.
After working on this campaign, I wish I had used letterpress for my wedding. Exploring the history of the art form, I became infatuated with the elegance of the process. I used romantic and sophisticated copy with a touch of nostalgia to capture the feeling the visuals invoked, and worked closely with a designer to nail the mood.
