Content Restructure
Reorganized content and updated visuals to captivate users and inspire them to explore the unique resources available.
When was the last time you wished upon a star? As a teenager, I spent countless nights lying on a hill, looking up at the constellations. When redesigning the Dyer Observatory website, I wanted to create a user experience as elegant and engaging as the night sky.
I positioned high-contrast images against a dark background to establish a visual identity that reflects the essence of Vanderbilt Dyer Observatory. A streamlined main navigation, purposeful content and simplified copy draws users into the brand’s mission to inspire public interest through community events, student outreach, and educational resources.
