Dyer Observatory at Vanderbilt University
Content Restructure & Redesign
Reorganized content and updated visuals to captivate users and inspire them to explore the unique resources available.
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UMass Amherst Department of Microbiology
Content Audit and Restructure
Conducted an in-depth inventory of existing content, and gave strategic recommendations to increase the department’s appeal to prospective students.
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Center for Research on Inequality and Health
Web Development
Built a website from scratch for a new center at Vanderbilt University.
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St. Paul’s School
Editorial Strategy
Developed a feature-driven content strategy to build out SPS360, a new web section designed to highlight St. Paul’s holistic approach to learning.
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The Putney School Alumni Magazine
Article
Farewell to Marty Brennan-Sawyer, Who Has Fed Putney for 34 Years
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The Putney School
Article
Math on a Melting Glacier: Putney’s Lynn Brennan Embarks on Research Expedition
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Vanderbilt Brain Institute
Content Restructure
Restructured website design and UX during a content migration to clarify the institution’s purpose, and strengthen admission and recruitment initiatives.
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St. Paul’s School
Content Restructure
Restructured web content during a content migration to establish a more coherent and visually appealing hierarchy aligning with St. Paul’s brand refresh.
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The Putney School
Student Profiles
Interviewed students and wrote profiles for use across the website, Putney Viewbook and social media.
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The Putney School Alumni Magazine
Article
The Legacy of Lies Pasterkamp: History Teacher, and Director of Work Program, Afternoon Activities, to Retire After 41 Years
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Minted: An Ode to Letterpress
Copywriting
Wrote web copy accentuating the beauty of letterpress to promote a sale of wedding invitations using the technique.
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The Putney School Summer Arts
Website Redesign
Overhauled website with new aesthetic, navigation, and copy to drive registration.
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The Putney School Alumni Magazine
Article
Finding a Way: The Journey of Paralympic Hand Cyclist Alicia Brelsford Dana ’87
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The Global Entertainment Marketing Academy of Arts & Sciences
Content Marketing
I created ‘award spotlights’ for a marketing campaign to promote upcoming conferences across social, website and e-newsletters.
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