Editorial Strategy
Developed a feature-driven content strategy to build out SPS360, a new web section designed to highlight St. Paul’s holistic approach to learning.
Conceptualized five people-focused features to showcase the experiences of students, teachers, staff, parents and alumni, creating an authentic portrayal of life at SPS for prospective students and their families. Using ‘A Day in the Life’ an anchor, I also implemented an internal linking strategy to navigate users deeper into the site, improving bounce rates and strengthening the overall user experience.
